Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong.
This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P).
Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.
One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.
As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.”
GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment.
Being the emotional fool, as always, I cried towards the ending.
“I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong
“You can’t market a browser”-Steve Jobs
Google made a demo for Google Chrome.
I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done.
Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.
The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary.
Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!
Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P)
You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people.
More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;).
This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone?
And this exactly is what Google does. Questions the ‘why’.
And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like!
For more on KDY12 - www.designyatra.com