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Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p
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Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p
Zoom
Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p
Zoom
Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p
Zoom
Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p
Zoom

Type and erase. Type and erase. I wanted the ideal start. In my whole endeavour to get that perfect line, the sheer joy of just penning down my thoughts had gone astray.
In this human race(i.e. the race to achieve), we all forget to just slow down and have a kit kat :p. Most of the times the answer to our questions is right in front of us but we are in such a hurry to reach the top that it simply escapes us. This is why a wise man once said - “take time to enjoy the little things in life cause they are the big things”.
We never know when inspiration could strike or when something can make us feel better or when something will turn out to be the best thing that happened to you. Those are definitely moments one does not want to miss.
Meredith: “Ask most people what they want out of life and the answer is simple - to be happy. Maybe it’s this expectation though of wanting to be happy that just keeps us from ever getting there. Maybe the more we try to will ourselves to state’s of bliss, the more confused we get - to the point where we don’t recognize ourselves. Instead we just keep smiling - trying to be the happy people we wish we were. Until it eventually hits us, it’s been there all along. Not in our dreams or our hopes but in the known, the comfortable, the familiar.”
This is something I definitely didn’t want to miss. I was a bit low that day, but when I heard this I just felt better. It’s not some fancy quote with fancy words or anything, just a simple line, but it lifted my spirits. There and then I made up my mind that every now and then, I’m going to have a kit kat. And yet, ironically, while writing this entry I couldn’t just write without that perfect start. The ‘race’ is embedded in us so deeply that it’s going to have to be a conscious effort to take a deep breath. But, once we do, there’s nothing stopping us from enjoying the little things.
It’s these little things- a random thought on the telly, lyrics to a song, a genuine smile, a warm hug, a cup of hot cocoa - things that turn out to be the big or rather best things in life.

Starting this week, I’m going to post a weekly ‘little big thing’ that makes a difference to me. So stay tuned ;p

Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom
Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom
Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom
Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom
Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom
Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
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Movertising What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements.  According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers.  As I can understand, there are three types of new age ads - demos, acts and movements.  Demos Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies.  Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos.  One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0 The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU Windows 8 also created demos to showcase the Windows 8 phone.  Acts Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it.  The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA Movements Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well.  After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.” Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi.  Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 
Zoom

Movertising

What is movertising, you ask? Well, its the new age advertising! Its the shift from creating ads to the creation of demos, acts and movements. 

According to many people, new age advertising is the shift in the mode of communication. For instance, going online is new age advertising for them. Agreed. But, that is not the only thing. What I’m going to talk about is, how the whole advertising scene is changing to movertising. From advers to movers. 

As I can understand, there are three types of new age ads - demos, acts and movements. 

Demos

Demos focus solely on the product. They lay emphasis on showcasing rather than telling. Demos are normally used by tech companies. 

Google made demos when they launched Google Chrome. The first breakthrough into new age advertising done by them was that they made an ad for a browser. Steve Jobs had once said that one cannot advertise a browser, but Google did do that through the creation of demos. 

One was the Chrome Speed Tests               http://www.youtube.com/watch?v=nCgQDjiotG0

The other demo created was the Search Stories. The most famous of which is the Parisian Love                           http://www.youtube.com/watch?v=nnsSUqgkDwU

Windows 8 also created demos to showcase the Windows 8 phone. 

Acts

Acts focus on the product as well as the brand. They are all about interacting with the audience. The consumer’s expectations have gone up and its become harder to impress. Companies started creating acts so that the consumers could be a part of it. 

The Gillette W.A.L.S campaign (Women Against the Lazy Stubble), is one of the biggest acts that India has seen. Instead of targeting the men, they targeted the women, the one group who their target audience would listen to. They made it into the Guinness World Book of Records for the largest shave. They had celebrities like Arjun Rampal, Neha Dhupia, etc., supporting their act.                                   http://www.youtube.com/watch?v=JNqdTmkTBOQ

Another example is the fashion show done by Target at New York’s Standard Hotel. While a choreographed dance and light show took place in the rooms o the hotel, a ramp built at the entrance featured models attired in the Target clothes.                       http://www.youtube.com/watch?v=LEJmVRpo8OA

Movements

Movements focus on the brand. Its image advertising. Movements are engaging the audience to support a cause.   With the amount of competition in the marketing it has become vital for organizations to get people talking about their brand naturally. This can be achieved by being a part of a social cause and engaging your audience in it as well. 

After the Delhi rape case, Indigo Airlines to show their support made badges that was worn by their employees. They even changed their brochures. It now is a picture of the stewardesses instead of the male pilot. Their tag says that, “We Care About our Women.”

Aviva Life Insurance in collaboration with the newspaper ‘The Hindu’, set up the ‘Great Wall of Education’. People in Delhi could come and donate books for the underprivileged. They managed to create a wall of books of around 2 km in Delhi. 

Another great example is the ‘It Gets Better Project’ by Google. The movement was started for the LGBT community and has been a great success in spreading awareness and giving hope to them. http://www.youtube.com/watch?v=HAKtEI7PBho

New Age Advertising is not just about telling the consumer about the product, its about engaging and involving the audience. Its about innovating. Its about sparking a movement. About creating moments for people, and more than anything its about being a part of something greater than yourself. 

Arunachalam Muruganantham - a name that belongs to a man who, unlike his name is a very simple and down to earth person. Mr.Muruganantham was the first speaker at DesignYatra 2012 to get a standing ovation. His not-so-good English, his very simple clothing and his charismatic personality won the hearts of everyone present at KDY12. Mr.Muruganantham left us all with a lot to think about. And this wasn’t specific to just the designers in the room, his food for thought made us non-designers also think.  Some of the things that stuck with me are:- Do not build your business on money. PAPER serves as a very weak foundation. All you need to design, is a problem. Do not think what it is that is worth living for. Think about what is it that is worth dying for.  These three things were the underlying messages in his whole speech. It was very touching and inspiring. And what he does for a living and how he got there was one of the most inspiring stories.  Arunachalam Muruganantham was the first man to wear a sanitary napkin. Shocked? We were too! So many educated and uneducated men do not even know what a sanitary napkin is. Mr.Muruganantham wore one. So many of us girls are sickened by the sight of our own used sanitary napkins, Mr.Muruganantham collected them from women to do his research. He wore a sanitary napkin and created a fake vagina for himself to figure out the workings of the women menstrual cycle.  Mr.Muruganantham was appalled by the way women used hay,newspaper, etc. in the rural areas during their menstrual cycle. He wanted to be able to provide them with hygienic sanitary napkins at a lesser cost. Thus, began his strenuous research into the sanitary napkin world of women. His wife left him, but he still did not stop to achieve his goal! He is now the proud owner of Jayshree Industries which provides thousands of rural women with hygienic sanitary napkins at lower costs.  Mr.Muruganantham really inspired me with his story. I know now that whatever I do in the future, I want to make it worthwhile and make a difference. I am going to first answer the question “What is it that I’d die for?” I cannot even begin to describe the awesomeness that Mr.Muruganantham is. I was very honoured to have met him. It was a really amazing feeling that an Indian, got the very first standing ovation at KDY12. He reinforced that Indians are the best ;). PS:-The video of Mr.Muruganantham’s speech is now available at www.designyatra.com.
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Arunachalam Muruganantham - a name that belongs to a man who, unlike his name is a very simple and down to earth person. Mr.Muruganantham was the first speaker at DesignYatra 2012 to get a standing ovation. His not-so-good English, his very simple clothing and his charismatic personality won the hearts of everyone present at KDY12. Mr.Muruganantham left us all with a lot to think about. And this wasn’t specific to just the designers in the room, his food for thought made us non-designers also think.  Some of the things that stuck with me are:- Do not build your business on money. PAPER serves as a very weak foundation. All you need to design, is a problem. Do not think what it is that is worth living for. Think about what is it that is worth dying for.  These three things were the underlying messages in his whole speech. It was very touching and inspiring. And what he does for a living and how he got there was one of the most inspiring stories.  Arunachalam Muruganantham was the first man to wear a sanitary napkin. Shocked? We were too! So many educated and uneducated men do not even know what a sanitary napkin is. Mr.Muruganantham wore one. So many of us girls are sickened by the sight of our own used sanitary napkins, Mr.Muruganantham collected them from women to do his research. He wore a sanitary napkin and created a fake vagina for himself to figure out the workings of the women menstrual cycle.  Mr.Muruganantham was appalled by the way women used hay,newspaper, etc. in the rural areas during their menstrual cycle. He wanted to be able to provide them with hygienic sanitary napkins at a lesser cost. Thus, began his strenuous research into the sanitary napkin world of women. His wife left him, but he still did not stop to achieve his goal! He is now the proud owner of Jayshree Industries which provides thousands of rural women with hygienic sanitary napkins at lower costs.  Mr.Muruganantham really inspired me with his story. I know now that whatever I do in the future, I want to make it worthwhile and make a difference. I am going to first answer the question “What is it that I’d die for?” I cannot even begin to describe the awesomeness that Mr.Muruganantham is. I was very honoured to have met him. It was a really amazing feeling that an Indian, got the very first standing ovation at KDY12. He reinforced that Indians are the best ;). PS:-The video of Mr.Muruganantham’s speech is now available at www.designyatra.com.
Zoom

Arunachalam Muruganantham - a name that belongs to a man who, unlike his name is a very simple and down to earth person. Mr.Muruganantham was the first speaker at DesignYatra 2012 to get a standing ovation. His not-so-good English, his very simple clothing and his charismatic personality won the hearts of everyone present at KDY12.

Mr.Muruganantham left us all with a lot to think about. And this wasn’t specific to just the designers in the room, his food for thought made us non-designers also think. 

Some of the things that stuck with me are:-

  • Do not build your business on money. PAPER serves as a very weak foundation.
  • All you need to design, is a problem.
  • Do not think what it is that is worth living for. Think about what is it that is worth dying for. 

These three things were the underlying messages in his whole speech. It was very touching and inspiring. And what he does for a living and how he got there was one of the most inspiring stories. 

Arunachalam Muruganantham was the first man to wear a sanitary napkin.

Shocked? We were too! So many educated and uneducated men do not even know what a sanitary napkin is. Mr.Muruganantham wore one. So many of us girls are sickened by the sight of our own used sanitary napkins, Mr.Muruganantham collected them from women to do his research. He wore a sanitary napkin and created a fake vagina for himself to figure out the workings of the women menstrual cycle. 

Mr.Muruganantham was appalled by the way women used hay,newspaper, etc. in the rural areas during their menstrual cycle. He wanted to be able to provide them with hygienic sanitary napkins at a lesser cost. Thus, began his strenuous research into the sanitary napkin world of women. His wife left him, but he still did not stop to achieve his goal!

He is now the proud owner of Jayshree Industries which provides thousands of rural women with hygienic sanitary napkins at lower costs. 

Mr.Muruganantham really inspired me with his story. I know now that whatever I do in the future, I want to make it worthwhile and make a difference. I am going to first answer the question “What is it that I’d die for?”

I cannot even begin to describe the awesomeness that Mr.Muruganantham is. I was very honoured to have met him. It was a really amazing feeling that an Indian, got the very first standing ovation at KDY12. He reinforced that Indians are the best ;).

PS:-The video of Mr.Muruganantham’s speech is now available at www.designyatra.com.

Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom Info
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom Info
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom Info
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom Info
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom Info
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom
Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong. This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P). Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy.  One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.   As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.” GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment. http://www.youtube.com/watch?v=nnsSUqgkDwU Being the emotional fool, as always, I cried towards the ending.  “I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong “You can’t market a browser”-Steve Jobs Google made a demo for Google Chrome. http://www.youtube.com/watch?v=nCgQDjiotG0 I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done. Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power.  http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary. Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah!  Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P) http://www.youtube.com/watch?v=R4vkVHijdQk You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people. http://www.youtube.com/watch?v=7skPnJOZYdA More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;). This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone? And this exactly is what Google does. Questions the ‘why’. And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like! For more on KDY12 - www.designyatra.com
Zoom

Finding the unexpected moments and surprising someone is a real good cheat-Robert Wong.

This is what Google does! It does not just meet people’s expectations but exceeds them - surprises them! Robert Wong’s speech at KDY12 did the same thing. It was a marvellous and touching presentation. A new found respect for Google emerged. And now (and I think I can say so on behalf of everyone present there), we all love Google more than ever! With each and every passing second (or even microsecond), I fell in love with Google more and more (not saying that my love for Apple has become any less ;P).

Coming to the presentation. First and foremost, Robert Wong is such a genuine man. You cant’t help but to be in complete awe of him. Everything about him, from the way he dressed to the way he spoke, made you want to listen to him. So relaxed and comfortable. And even though he is the Chief Creative Officer of Google Creative Lab, he is very humble and down to earth. And I think that is one of the main reasons why he was such a huge hit at KDY12. When I say this that he was perfect to start off DesignYatra, I’m so sure that no one, and I mean no one will disagree. One of the tweets by a delegate actually said that Robert Wong had spoiled the rest of the days of DesignYatra. Personally also I adore him. Though, my brother is a bigger fan of his and to an extent Robert Wong of my brother. He actually dedicated his speech to Anuj! :O I’m not usually the jealous types, but trust me, at that moment I looked at my brother with mixed feelings of pride and envy. 

One of the things that Robert Wong said, and that was referenced to by many speakers, was that “HAPPY WIFE. HAPPY LIFE.” He really believes that if you can make your wife proud of you then there is no greater feeling in the world.  

As you must have guessed by now - I’m a huge fan of his. But, what made me really respect him more was the work he has done. His work reflects the genuine person that he is as well as the simplicity of Google. It also underlines Google’s main belief-“Don’t be evil.”

GOOGLE is like the water that comes out of the tap. You use it everyday. Take it for granted. Robert Wong, reminded all of us (and the world) that what it is about Google that we love. Created an emotional attachment to something that is such a huge part of our lives. A simple love story, presented in a simple way, using something that we use everyday, Google created an ‘aaaah’ moment.

http://www.youtube.com/watch?v=nnsSUqgkDwU

Being the emotional fool, as always, I cried towards the ending. 

“I don’t like to make ads. I like to make demos and documentaries.”-Robert Wong

“You can’t market a browser”-Steve Jobs

Google made a demo for Google Chrome.

http://www.youtube.com/watch?v=nCgQDjiotG0

I think my brother clapped the loudest after this video :p It was just too Einsteiny! Such a clever way to show the speed of Google Chrome. Something, no company has ever done.

Google wanted the people to realize just how much power the web gave them. Therefore, Google, googled documentaries submitted by people. And they gave the people power. 

http://www.youtube.com/movie?v=JaFVr_cJJIY&feature=mv_sr

The trailer itself is so powerful, that I don’t have to urge you’ll to see the full documentary.

Didn’t we all love the Guitar Google Doodle? Sheer brilliance! I must have spent hours and hours playing nonsense on the guitar. And yet, it came as a shock to me, to learn, that 5.1 years of music was recorded that day! Not hours, not days, but 5.1 YEARS! Woah! 

Another woah! moment was the “the web is what you make of it” campaign. The hall was filled with ‘awwww’s’. It is such a sweet thing to do. I think this was one of my favourite and most emotional moment. The kid is just oh so cute and the father is oh so sweet! (take the hint Papa :P)

http://www.youtube.com/watch?v=R4vkVHijdQk

You know how they say that the best is yet to come. This held true for Robert Wong’s last video. I know that I had tears in my eyes after seeing this and so did many people around me. And scratch that where I said that was my favourite and most emotional. This tops the list. The impact it has had on people all over the world is astonishing. And it really makes us wonder about how we treat people.

http://www.youtube.com/watch?v=7skPnJOZYdA

More than anything, Google saved a life through this video. Someone had decided not to commit suicide after watching this video. Robert Wong said that to have had made such a profound impact, so as to have had saved a life, the feeling was out of the world. And I can’t even begin to imagine how proud and happy their wives would have been ;).

This is what Robert Wong meant when he said question the ‘why’. Why is it that we are doing something? Is it going to help people? Is it going to touch someone?

And this exactly is what Google does. Questions the ‘why’.

And therefore, Google is all about touching millions of lives, inspiring billions of people and letting people know that once Google is done they will all know what a better world would look like!

For more on KDY12 - www.designyatra.com

Typography Made Simple !

Typography is basically the general character or appearance of printed matter. *yawn* This was the reason why typography had never interested me until recently, when I attended a lecture by Mr. Kay Khoo. His approach to explaining the importance of typography was one I have never come across.

He had prepared four very “intelligent” questions for us. The questions were as follows:-

1. Why is Steve Jobs friendlier than Bill Gates?

2. What is common between Mamta Banerjee and fashion?

3. Why does Superman hate Singapore?

4. How did a 93 year old german win the hearts of women around the world?

Can anyone guess already how he answered each of those questions?

Yes, it was through TYPOGRAPHY!!!

Each answer made me understand just how important typography was. Just how typography exists almost everywhere, from highway boards to money bills to brand logos.   My personal favourite was the way in which he explained just how Steve Jobs was friendlier than Bill Gates. (and I assure you that this isn’t my favourite just because of my love for Apple :P) Mr. Khoo showed us two different fonts-Helvetica and Myriad. He showed us the same words written in both the fonts and asked us which one was more appealing and friendlier. Everyone’s answer was the same, Myriad. It’s a font that is more open and appealing to the eye.

And thus, he answered the question-“Because he is open”. I was amazed!

Mr.Khoo’s “intelligent” questions and his highly amusing sense of humour made the lecture engaging and typography simple !

P.S.-Want to know the answer to the other three questions? Write to me at nupur.kej@gmail.com or leave a reply and I will revert back :)

#typography #stevejobs #billgates 

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